Brand Gender: Increasing Brand Equity through Brand Personality

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1. A Brand as a Person.- 2. Gender and Ease of Categorization.- 3. Global Branding with Brand Gender and Brand Equity.- 4. Adrogyny,...

Early Chicago: reception to the settlers of Chicago prior to 1840, by the Calumet Club, of Chicago,

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Early Chicago - reception to the settlers of Chicago prior to 1840, by the Calumet Club, of Chicago, Tuesday evening, May 27, 1879...

Brand Building and Marketing in Key Emerging Markets: A Practitioner's Guide to Successful Brand Gro

CHF 79.90

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Part I: Introduction: Introduction.- The New Paradigm - Market-Driven Approach and Need for a One-World-Strategy.- Commonalities...