Fundamentals of Business-to-Business Marketing: Mastering Business Markets

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The Market Process.- The Core Concept of Marketing Management.- Introduction to Business-to-Business Marketing.- Business Buying...

Business E-volution: Das E-Business-Handbuch Organisation Marketing Finanzen Projekt-Managemen

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1 Business-Modelle.- 1.0 Einführung.- 1.1 E-Business: Von der Idee zur Zieldefinition.- 1.1.1 E-Business und Internet.- 1.1.2 E-Business...

Business Ethics in the Social Context: Law, Profits, and the Evolving Moral Practice of Business

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Prefatory Note.- Introduction: The Nature of this text.- Chapter 1. Can Business Be a Moral Enterprise?.- Chapter 2. Employee...