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Onlinehändler verfügen mit Plugins über mehrere Möglichkeiten Der Online Zahlungsverkehr beinhaltet Zahlungsmöglichkeiten Management and Administrative Chinese Province, Jiangsu Attitudes, Purchasing B2B Markets, B2B Marketing, Digital words:  Key companies. foreign from solicitations new to receptive - less or - more are they whether and firms foreign from buying experience prior with individuals those considers it Additionally, channels. marketing internet and traditional through contacts of effectiveness the explores chapter this however, groups, management and administrative Chinese throughout pervasive is business for use internet that documented well is examined. It and measured be will channels marketing such of perceptions and receptivity the Jiangsu, of province Chinese the in businesses B2B Chinese of survey empirical author's the Utilizing practitioners. business and research academic both for implications with solicitations marketing based internet and traditional towards attitudes purchasing B2B Chinese compares chapter This customers. new as them soliciting companies Western to receptivity approaches and marketing internet and traditional of array disparate the toward attitudes customers' Chinese B2B the addresses little preferences, consumer and markets B2C about written is much While chest. tool department's marketing the in element strategic critical a becoming and evolving rapidly is marketing internet channels, marketing traditional with Combined markets. (B2B) business-to-business and (B2C) business-to-consumer the in services and products providing China enter to decided have companies U.S. many China, in economy domestic growing large, the by Attracted Cooley Jon Dr by - Traditional? or Digital China: in Marketing Business-to-Business   Hongbao Tencent (Yuebao), Service Financial Strategy, Expansion Strategic Alibaba, Diversification, words:  Key industry. business digital the in firms other by reproduced be can that businesses Chinese to prevalent are that procedures diversification traditional the followed merely they if or - outset the from them differentiated that decisions strategic their was it whether assess to counterparts, business digital Western their of that to compared and analysed be will decisions business early Alibaba's Thus, alike. firms Chinese subsequent and Western by emulated be can framework the whether or Alibaba to unique is drive development their whether discern to norms Chinese typical with line in strategies diversification Alibaba's investigate therefore will research The   business. digital leading China's as stance their cemented has - industries (KFC) fast-food and FC) Evergrande (Guangzhou club football Post), Morning (South-China newspaper the into expand Alibaba seen has which initiatives, diversification conglomerate Such growth. immense their towards contributed has which drive business all-encompassing an pursue to opted have Alibaba yet, - types similar of those with mergers through expanding firms of consisted have initiatives diversification Traditional norms. diversification and development Western typical from reverse-trajectory a industry, agricultural the on ending and manufacturing to sector, service digital the from going - objective strategic unique a undertaken has Alibaba companies, B2B Western to Compared outset. its since movement the of forefront the at been have who Alibaba being beneficiary greatest the with - users media social of influx the from immensely gained have businesses B2B China's Kim Y Dr by - industry business digital Chinese the in diversification and Alibaba   Revolution Medical Technologies, Milling (CNC), Controlled Numeric Computer printing, 3D Dentistry, in Digitalization words:  Key dentistry. of future the shape undoubtedly will that revolution, ongoing an is industry dental the in digitalization such As dentistry. digital of sectors different in leaders global became ago, years 10 market the in present not were which companies, young Many ecology. industrial dental the changes also it out, carry technician dental and dentists that workflow the revolutionizes only not Digitalization research. clinical intricate more for allows that dentistry in technology budding a is It productive. more much also is and features geometric complex constructing of capable is hand, other the on printing, 3D once. at models multiple produce to able being not it as well as shapes, geometrical complex carve cannot it that fact the is however, technologies milling of disadvantage A regulations. clinical to suffice that devices dental create can technologies milling (CNC) controlled numeric computer composites, or ceramics polymer, of made disk or block a cutting By software. design) (computer-aided CAD using instruments dental of variety a to applied be further can bone and teeth of data 3D These analysis. greater for data 3D into patients of tissues hard of shapes the convert can and care dental of utensils sophisticated highly are tomography, computed and scanners extra-oral scanners, intra-oral include devices, acquisition imaging The manufacturing. digital and processing data acquisitions, image of consists dentistry in workflow digital Generally, alike. technicians dental and dentists patients, for time saving in beneficial is workflow dental digital The countries. developed of number growing a in workflow dental conventional the replaced gradually workflow dental digital years, few past the In Lin Yuan-Min Dr by - practices and development dentistry: in Digitalization   Consumers Class Middle Plus, Internet Development, E-Commerce Retail, Online Manufacturing, Low-Valued-Added words:  Key particular. in Taiwan, on and general, in region the impact may mainland the beyond expansion its how and evolved has industry business digital China's how discuss to endeavour therefore will chapter This region. the into expand to companies digital Chinese for opportunities creating also are users internet in surge the and ASEAN the in class middle growing The development. economic of stage next the spur to means technological related any and internet the utilizing of aim the with Plus," "Internet called initiative an promoted actively has China Furthermore, 2015. by economy national the to industry e-commerce the of contribution the increasing significantly of goal the forth set (2011-2015) Development E-commerce for Plan Five-Year 12th China's Essentially, trillion. 1.5 $US surpass to expected are sales e-commerce when - 2018 by online done be will China in sales retail all of percent 30 circa eMarketer, by study recent a to According Taobao. and Alibaba WeChat, via gateways payment and channels shopping new using by world digital the to adapted have consumers Chinese e-commerce. for market largest world's the country the making year, prior the from percent 33.3 up 2015, in bn) 590 ($US yuan trillion 3.877 totalled China mainland in sales retail Online economy. consumption-led a of development the to manufacturing, low-value-added by characterized growth export-led the from transition economic an undergoing been has China Weng Chih-Yuan & Wu Chung-Sen by - Taiwan on impact its and business digital China's of expansion regional The   Vietnam. in Tourism trust, brand image, brand adoption, information e-WoM, Keywords: examined. be further will trust brand and adoption e-WoM between relationship the in image brand of influence The adoption. e-WoM the of influence the discerning when paramount were credibility source and accuracy relevance, information Ultimately, dataset. the analyse and assess to utilized and implemented were model SEM the and analysis Factor Hanoi. and Nang Da Trang, Nha HCM, Vietnam: in cities biggest the of four from tourists 272 from collected was Data investigated. be therefore will brand the of development the on adoption information such between relationship The industry. tourism Vietnamese the in e-retailers of trust and image brand on effects consequent the and adoption (e-WoM) Word-of-Mouth electric the impacting factors key the explores paper this enhancement, brand and adoption information of theories the on Based   Thao Phuong Thi Hoang Dr by - mouth of E-word via Industry Tourism Vietnamese the in trust brand and image brand Enhancing Attitude Involvement, Consumer Sponsorship, Review, Product Type, Product Keywords: study.  case the from derived directions research future and limitations research the as well as implications theoretical and managerial both discusses also study This literature. existing in presented norms the to contradictory was which Reviews Product sponsored against discriminations no showed respondents Furthermore, consumers. of attitude the on influence positive a have indeed does it involvement, low with experience-based is product a if that out found further study this attitude, consumer on influence substantial no have to showed Involvement Product Although intentions. purchase and attitudes consumer on determinants significant were Review Product and Type Product that showed results The respondents. Indonesian the from collated were questionnaire online the from results the before selected consequently were articles eight pre-test, the conducted Having samples. 181 involving research experimental an in variables independent key the as identified were Review Product and Involvement Consumer Type, Product markets. emerging primary Asia's of one Indonesia, in intentions purchase consumers' influence variables related product how investigate to aims study This Jiang Tao Dr by - Indonesia in intentions purchase Consumers' and Business Digital Heteroglossic Monoglossic, (SFL), Linguistics Functional Systemic Theory, Appraisal Branding, Hotel words:  Key hotels. of effectiveness promotional the boost hence, and experience online enhance could engagement and judgement affect, of resources more of employment the that propose to seeks therefore study The readers. from challenges subsequent pre-empt to serving possibly utterances, heteroglossic of instances few a only with monoglossic predominantly are homepages hotel engagement, of terms In benchmark. a without is it however, hotels, the of superiority the amplify to maximization and superlatives of means a by employed heavily is Graduation services. and products the of quality the evaluating for attitudes of types other the to compared when dominates appreciation Positive experience. luxury online the with readers engages which exchange, two-way a than rather perspective hotels' the from communication one-way present to tend homepages hotel the that shows analysis the approach, (SFL) Linguistics Functional Systemic a within Theory Appraisal their of framework the upon drawing By homepages. their of texts introductory the in readers with relationships interpersonal construct and services, and products their evaluate hotels luxury Kong's Hong which in ways the explores paper This homepages. hotel luxury on evaluation of language the explore to undertaken been have initiatives research fewer comparatively Yet, 1980s. the since branding hotel in platform major a been have services hospitality promote to websites of use The Suen Amy Dr by - websites hotel luxury of language The   Weibo QQ, Tencent, Market, Media Social WeChat, words:  Key environment. business digital China's behind dynamics power changing the for account to model alternative an offering - West the to compared China in media social of complexity the implicate to endeavours study the Ultimately, evolution. media social China's shaping in had have policies governmental that impact the and growth early their considering - analysed be consequently will development WeChat's of trajectory The arise. may that challenges ethical the alongside development, social and policy institutional on growth WeChat's of ramifications the on focuses therefore research This increased. greatly have crimes related WeChat of frequency the why explains perhaps which - surveillance of possibility the to due threat brewing a as WeChat deem alike authorities the and users both such, As offers. 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Western her from different vastly is which market social-media largest world's the boasts China Chen Pi-Chi Dr by - Challenges Ethical and Policies Social, WeChat: of Path Development The   Issues Moral Fraud, Financial Donators, Multiple Initiators, Crowdfunding, Non-Profit words:  Key projects. crowdfunding non-profit of practice successful the for suggestions constructive propose to intend we elements, such involving of effects the analysing By issues. fraud asymmetry/financial information the and issues, moral the system, legal the as such elements, environmental the is, that elements, objective the and method, promotion the and project, the of description specific the initiator/project, the of purpose the as such people, with association direct have that elements the is, that elements, subjective the into divided be can that elements involving These projects. crowdfunding non-profit of process the in involved closely are that elements the explicate and identify to endeavour will chapter the donators, multiple and initiators, crowdfunding non-profit unsuccessful and successful several interviewing By project. crowdfunding non-profit successful a out carry to order in initiators the from attention more deserve which features, unique several with functions crowdfunding non-profit the crowdfunding, profit-based with characteristics common its of Regardless practices. and characteristics, categories, its exploring by crowdfunding non-profit of concept the define to seeks paper This lives. social people's ordinary among popularity won also has initiative crowdfunding non-profit the industries, multiple within crowdfunding profit-based of growth the Despite ways. of plethora a in crowdfunding profit-based from different quite is crowdfunding Non-profit Gao Peng Dr by - Media Social Internet through Crowdfunding Non-Profit for Key The   (SMEs) Enterprises Medium and Small Platforms, Problem Investors, Lenders, Borrowers, words:  Key reforms. and inadequacies regulatory and legislative the and platforms, problem its lenders, and borrowers its industry, lending P2P online the of development the examines paper This SMEs. by faced long vacuum financing the addressing in potential promising a with intermediaries financial are but channels, banking traditional the replace to expected not are platforms lending P2P online The enterprises.  public-owned and state-owned as such players big to lending preferred have which channels banking traditional the from borrowing in difficulty encounter constantly but entities economic important are SMEs These (SMEs).  enterprises medium and small private to financing of source alternative an as industry this jeopardise which distortions such resolve to strives it as challenge huge a faces thus government Chinese The practices. fraudulent their and/or mismanagement their businesses, such managing in experience of lack their of result a as platforms problematic of number the in surge a to also but platforms lending P2P online of proliferation rapid and un-reined an to only not led oversight regulatory and regulations sound thresholds, entrance market of lack The industry.  banking the of shadow the in 2015 and 2012 between speed frenetic at grew and 2007 in emerged first industry lending P2P online China's Fong L. W. Michelle Dr by - Platforms Lending (P2P) Peer-to-Peer Online China's           Cooley Dr by Way Digital in China in Marketing Conclusion:   Weng Dr and Wu Dr by Taiwan on impact its and Business Digital China's of Expansion regional The Kim Dr by Diversification and Alibaba Lin Dr by Practices and Development Dentistry: in Digitalisation   Thao Dr by - mouth of E-word via Industry Tourism Vietnamese the in trust brand and image brand Enhancing Tao Dr by Indonesia in Intention Purchase Consumers' Chinese and Business Digital providers service of tool as Business Digital Two: Part   Chen Dr by Challenges Ethical and Political Social, WeChat: of Path Development The Suen Dr by China in Website Hotel Luxury of Language The Peng Dr by Media Social Internet through Crowdfunding Non-Profit for Key The Fong Dr by Platforms Lending (P2P) Peer-to-Peer Online China's network social of tool as Business Digital One: Part   Kim Y. by Platform' 'Digital to 'Guanxi' From Introduction: Multishops Man kann also neben dem Ladengeschäft um die Ecke auch einen Webshop betreiben wenn zwei oder mehrere Onlineshops vom gleichen Onlinehändler in der gleichen Shopoberfläche geführt werden Der Bereich eines Onlineshops Online Banking oder Homebanking

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EAN: 9783030077136
Marke: Springer Berlin,Springer International Publishing,Palgrave Macmi
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