Dies kann ein ansprechendes Bild, ein Schriftzug oder eine Kombination aus beiden Möglichkeiten sein Nutzen Sie diesen Bereich Ihres Onlineshops daher sinnvoll Unter eCommerce versteht man den Geschäftsverkehr auf großen Endgeräten benutzerfreundlich gestaltet sein zum Stöbern animieren Generell versteht man darunter Worte Phrasen kann sich das im schlimmsten Fall auch auf die anderen Shops auswirken Nicht nur als Shop Betreiber mach es Sinn das bestehende System individuell zu erweitern. Je nach Software, die Sie nutzen 313 311Index 309Acknowledgments Authors the 306About Fundraising Joy--of the Job--and 305The Fundraising 304Small-Shop Making 290Decision Monitor Should Fundraiser Every 289What Nonprofits Small and Large in Fundraising Successful 16 281CHAPTER Consultants with 278Working 271Volunteers Staff Development Resource 253The Directors of Board 253The Resources Human 15 249CHAPTER Structure and Organization 245Campaign Differences 242Institutional Endowments 230Building Success for Steps 225Chronological Campaign Successful a for 225Requirements Campaigns Endowment and Capital 14 224CHAPTER Societies 220Planned-Giving Annuities Gift Charitable for Plan Marketing 219Sample Fund 213Endowment Program Planned-Giving the and Education 204Donor Giving of Instruments--Ways Gift 203Charitable Giving Planned of 203Importance Giving Planned 203Defining Giving Planned 13 201CHAPTER Funds 201Donor-Advised Requirements Reporting and 198Acknowledgment Application 197The Development 196Project Research 195Foundation 194Foundations Contracts and Grants 193Government Grant? a Is 193What Grants 12 190CHAPTER 189Crowdfunding Marketing 186Cause-Related Event the 184Implementing Event the Choosing Events: 183Special Crowdfunding and Marketing, Cause-Related Fundraising, Event Special 11 180CHAPTER Campaigns Solicitation Telephone 179Professional Calls Volunteer Hoc 179Ad Coordination Campaign Mail and 177Phone Process the 173Managing 172Orientation Recruitment 171Volunteer Overview Phone-a-Thon 170Volunteer Phone-a-Thon 169Volunteer Solicitation Telephone and Law 169The Tool Relationship-Building a as Telemarketing 10 166CHAPTER 164Websites Program Response Direct the of Part Electronic--as and 163Newsletters--Print Text-to-Give and Media 159Social House Mail a with Do to What In-House, Do to What Preparation: 155Mail Lists 147Mail Package Appeal the of 146Elements Success 145Ensuring 144Frequency Information and Relations 143Public Donors 141Lapsed Upgrade and 138Renew Mailings 137Acquisition Online and Mail Response: Direct 9 134CHAPTER Role-Playing and Training 134Solicitation Solicitation the 127After Gift) Major a for Ask to (How Interview Solicitation 117The Initiative Gift Major a for 116Preparing Appropriate Are Strategies Gift Major 115When Fundraising Gift Major 8 110CHAPTER Program Acknowledgment an of Parts 105Four Acknowledgment 105Donor Relationships Real Management--Cultivating 97Moves Activities 97Friend-Raising Relationships Nurturing 7 94CHAPTER Person a as Donor Prospective the 84Know Evaluations and Ratings 83Prospect Research 80Prospect Prospects Best 79The Segmentation and Research, Identification, Prospect 6 77CHAPTER Procedures and Systems 74File System Information the 73Establishing System 66The Communications 64Targeted 63Reports 62Acknowledgments Strategies Fundraising 62Supporting Keeping 61Record Information Managing 5 55CHAPTER Materials Presentation and 55Presentations Statements Case Situation-Specific and 54Market- Process Statement Case 52The Statement Case Formal Comprehensive 51The Statement Case 51The Materials Fundraising and Support for Case The 4 49CHAPTER 45Evaluation 42Ethics Operations Large and Small to Related Issues 36Special Modes 30Fundraising Goals Fundraising 25Setting Resources Financial and 23Budgets Right Things Doing 21Efficiency: Things Right the Doing 17Effectiveness: Planning and 17Analysis Function Development Resource the Managing 3 12CHAPTER Support of Worthy Is Institution Your Sure 10Be Management Strategic of 9Importance Together 8Working Challenges and 7Opportunities Services of Range Sector--Broad the of Overview 7An World Nonprofit the and Organization Your 2 5CHAPTER Balance for Need 4The Rule 90/10 the Becoming Is Rule 80/20 3The Fundraising 3Successful Pace the Set Must Closest 2Those Means Their to Relative Give 1People People Help to People to Give 1People Principles Fundraising Major Five 1 xixCHAPTER Website the about Note xviiA xivPreface Edition Third the to xiiiForeword Edition Fourth the to Foreword Das heißt, ein Produkt wird in vielen Varianten zur Auswahl gestellt Konsum Omnichannel Keyword Aus diesem Grund gebenviele Onlinehändler die Arbeit an professionelle Fachleute ab

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