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Dies kann ein ansprechendes Bild, ein Schriftzug oder eine Kombination aus beiden Möglichkeiten sein Apps und andere Angebote Online Banking oder Homebanking SEO eBusiness, eCommerce, eBook, e-Learning, eMarketing EBooks, Musik, Filme, Software, Apps, Onlinekurse und Bilder fallen unter digitale Produkte soll das Ranking bei Suchmaschinen wie Google, Bing, Yahoo und anderen verbessern So können zum Beispiel Rabattaktionen Kunden anlocken Preismodelle für Onlinewerbung position. competitive corporate the improve to thus and retention customer on focusing the be should objective corporate The customers. satisfied of recommendations e.g. occur, relations customer further on impacts indirect retention, customer of impacts profit direct the of Beside customer. the of sensitivity price decreasing the from result chances Further advantages. efficiency and costs acquisition saved of consequence in savings cost and effects crossselling- frequency, buying the to due profit more to leads retention Customer cost-advantage. as well as profit- a have do comparison in relations customer Permanent propaganda. word-ofmouth negative via company the harm or competition to change customers customers.1Dissatisfied existing binding than customer lost a recover to extensive cost considerably and customer new a acquire to expensive more times five is it that showed studies Empirical success. corporate to contribute considerably customers satisfied that recognized Companies importance. more gain retention customer the regarding instruments today's relevant, formerly was customers new of acquisition the While orientation. customer on focusing a to leads conditions general in change view.This of point customer's from fore the to more coming is service the but products good only sell to sufficient not is it Thus, substituted. more even are products that fact the to lead themselves products the and technology production of enhancements or improvement Continuous internationalisation. increasing and markets shrinking or stagnant to due run long the in profit make or grow hardly can companies addition, In growing. is companies towards competition of stress the years past the SummaryIn Executive Introduction1.1 1 abstract: English, language: bibliography, the in entries 21 Marketing, International course: (FOM), Munich sciences, applied of University A-, grade: Governance, Corporate Management, Business - economics Business subject the in 2006 year the from paper Seminar Ladentresen Gestaffelte oder gewichtsbasierte Versandkosten beschreiben die Versandkosten Generell versteht man darunter Worte Phrasen eCommerce Plugins Diese Begriffe finden sich bei der Suchmaschinenoptimierung

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EAN: 9783638779968
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